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03月12日 81 次浏览

领英比发邮件更有效?! 4招助你更好的利用InMail

作者:Maren Engh
插图:Beryl Wu
编辑:Logan Clements, Venus Wong

 

你知道InMail的回复率是普通邮件的3倍吗?那什么是InMail呢?InMail是让你直接与任何LinkedIn (领英)用户联系的私人信息平台。在领英日渐成为职场人士建立人际网络重要工具的同时,InMail也在人们找工作过程中发挥着越来越大的作用。

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你可以试试用领英的搜索工具联系上已拥有你所向往的工作的人,点"InMail"向他们寻求建议。在整个过程中,甚至不用关注他们。很方便吧?

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你和领英用户的 InMail对话一般长这样,在登入领英界面时点击红圈里的 Messaging (或 "消息“)就能看到啦。

乍一看,主动找陌生人说话似乎挺奇怪的,更别提向一个完全不认识的人发讯息寻求建议了。不过事实证明,一条真诚得体的讯息能帮你和未来的事业贵人建立联系,还可以从他身上了解到很多招聘过程的信息和公司内部的文化,说不定还能成功混进他们所在的公司噢!


那么,你如何能通过短短几句讯息给人留下最好的印象呢?我们为大家准备了起草InMail讯息的几点小建议。


​1.讯息要具体、有针对性

不管是发邮件还是发InMail讯息,都必须使它看起来更个人化。为什么呢?群发信息太容易露馅了。试下收到下面这条讯息:

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你收到这样的InMail会回复吗?恐怕不会。

因此,有针对性是成功的关键。根据领英给出的数据,与群发讯息相比,有针对性的讯息得到回复的几率高21%。所以,抛弃那些死板的语言吧,试试下面这条讯息的内容:

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​一条包含接收者姓名、跟TA有关的事迹、TA与自己的共同点、联系原因等等的讯息会让人相信这不是群发的,接受者绝对会觉得 “哇,这人的确做了很多功课,也喜欢我的文章,不错哦!”

2. 这是双向的交流模式

我们当然希望每个人都很乐于助人,也愿意在你找工作过程中助你一臂之力。但事实是,大家都特!忙!那么,有什么理由让这些大boss愿意和你交流呢?

这种时候,物质回报没什么卵用,有必要时要适当的奉承一下,让他们获得满足感。要记住这里的主角不是你自己!在我上一条举的例中可以发现,我在寻求建议的同时还在赞美他们的文章,说TA们的写作给了我求职的动力。这会让讯息接收者心里甜甜哒,并乐于与你交流。

一般可以很容易找到你和TA的共同点。比如说,我上次找工作的时候就找到了一篇未来老板发表在领英的文章,于是我在InMail讯息中提到了这篇文章:“I read your article and I found it so valuable that I tried some of your techniques in my personal life. I'd love to pick your brain on how you came up with some incredible techniques!

老板读了果然很高兴,觉得我可以给TA下一篇文章提供更多参考和数据。


3. 语气不要过于强硬

讯息千万不要透露出强硬的语气。请看下面这个例子:

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换成你,收到这样的讯息,你会有什么感受?要是有人这样给我发消息要我必须回答他的问题,我会翻个白眼然后删掉,甚至可能会有些生气。

4. 内容要精简

一定要抑制写长篇小说介绍自己的冲动,很多人都不会读完的。要简短、温和地介绍自己联系TA的原因,完全没必要花太多篇幅在细节上,因为职场上忙碌的人可能没那么多时间和精力去阅读。千万不要让一些无意义的文字把关键内容给淹没了。

一定要记住,你的目的是让人一眼看中你发的讯息。最重要的是就是要做自己,内容要人性化、有礼貌

 

 

想获得更多求职方面的干货吗?赶快扫描以下二维码关注我们的微信公众号,并关注 benku8的 Instagram微博吧!

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How to Craft An Effective InMail Message

Written by Maren Engh
Illustrated by Beryl Wu
Edited by Logan Clements, Venus Wong

 

Did you know that people are three times more likely to respond to LinkedIn messages than email? As LinkedIn becomes an increasingly vital professional networking tool, InMail — the messaging function of the platform — has also grown into a helpful device for job search.

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When you’re applying for a job, you can use LinkedIn's search tool to track down someone who already has your dream job and reach out for advice by clicking the "InMail" button. You don't even have to be connected to them on LinkedIn to send a message — which is pretty amazing.

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This is what a typical InMail looks like. The tool can be accessed by clicking the "Messaging" button in red.

The idea of reaching out to people you don't know can be a bit intimidating: How do you even contact a complete stranger out of the blue and ask them for advice? But the truth is, people are often not as scary as they seem and reaching out with a sincere and respectful message can be a great way to create rapport with a person you look up to — and perhaps even the company they work for. 

And who knows? The person you get in touch may even be willing to refer you, giving you a leg up in the application process. You might also find that you learn valuable information about the hiring manager or company culture.

To make sure you're all set to make the best impression in the span of a few sentences, here are a few key tips to craft the most effective InMail that will increase your chances of getting a reply:

1. Be specific and personalize your message

It’s really important to personalize every message you send, whether it’s an email or LinkedIn message. Why? Because people can tell pretty quickly if you’re sending a mass email that’s not relevant to them. Imagine you get a message saying something like this:

 

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Would you respond to this message? Probably not.

Personalization is a vital key to success here. According to Fast Company, personalized messages get 21% higher response rates than messages that are not customized and sent to multiple people. Instead of the standard boilerplate message, try something like this:

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A message that includes the receiver’s name, a relevant fact, something you have in common, and your reason for contacting them creates the impression that this message is only written for them. Your receiver will think, “wow, this person really did their research and I’m glad they liked my article”.

 

2. It's a two-way street

While it’s nice to assume that everyone wants to help you all the time, it’s just not true. People are busy! So what is in it for them? Why should they talk to you?

It doesn’t have to be a material reward, of course — it can be something as simple as the feeling of being flattered. It’s important to remember that it’s not just about you: In the template above, you can see that I am asking them for their advice and complimenting them on their excellent article that inspired me to take action. This opens the door for them to receive your thoughts why that piece is such a great read.

You should always find a reason to bring it back to them: For example, in my last job search, I was able to locate an article that the employee had written and published on LinkedIn and I mentioned this in my InMail. I wrote, “I read your article and I found it so valuable that I tried some of your techniques in my personal life. I'd love to pick your brain on how you came up with some incredible techniques!” 

She was flattered by my compliment and also realized she could pick my brain to get more data for her next article.

3. Don’t be pushy

You should never come off as demanding in your message. Take this as an example:

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How would you feel if you received this message? Probably a bit offended, I’m guessing. If someone told me they I needed to answer their question, I would probably roll my eyes and delete the message. 

4. Keep it short

Lastly, while you may want to write a novel about who you are and why you’re reaching out, the reality is that most people won’t read the whole message. Keep it short and sweet. Say who you are and why you’re reaching out. There’s no need for fluff because the attention span of busy people is far less than a goldfish in our day and age. Do not overwhelm the reader with extraneous details or information that’s not relevant to why you are contacting them today.

The most important thing to remember is that you want to stand out in their Linkedin inbox. Above all, be yourself, personalize your content and be respectful.

 

Want more insider tips on your career development and job search? Scan the QR code below to follow us on WeChat, and following us on Instagram (@benku8) and Weibo!

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