你和领英用户的 InMail对话一般长这样，在登入领英界面时点击红圈里的 Messaging （或 "消息“）就能看到啦。
一般可以很容易找到你和TA的共同点。比如说，我上次找工作的时候就找到了一篇未来老板发表在领英的文章，于是我在InMail讯息中提到了这篇文章：“I read your article and I found it so valuable that I tried some of your techniques in my personal life. I'd love to pick your brain on how you came up with some incredible techniques!”
Did you know that people are three times more likely to respond to LinkedIn messages than email? As LinkedIn becomes an increasingly vital professional networking tool, InMail — the messaging function of the platform — has also grown into a helpful device for job search.
When you’re applying for a job, you can use LinkedIn's search tool to track down someone who already has your dream job and reach out for advice by clicking the "InMail" button. You don't even have to be connected to them on LinkedIn to send a message — which is pretty amazing.
This is what a typical InMail looks like. The tool can be accessed by clicking the "Messaging" button in red.
The idea of reaching out to people you don't know can be a bit intimidating: How do you even contact a complete stranger out of the blue and ask them for advice? But the truth is, people are often not as scary as they seem and reaching out with a sincere and respectful message can be a great way to create rapport with a person you look up to — and perhaps even the company they work for.
And who knows? The person you get in touch may even be willing to refer you, giving you a leg up in the application process. You might also find that you learn valuable information about the hiring manager or company culture.
To make sure you're all set to make the best impression in the span of a few sentences, here are a few key tips to craft the most effective InMail that will increase your chances of getting a reply:
1. Be specific and personalize your message
It’s really important to personalize every message you send, whether it’s an email or LinkedIn message. Why? Because people can tell pretty quickly if you’re sending a mass email that’s not relevant to them. Imagine you get a message saying something like this:
Would you respond to this message? Probably not.
Personalization is a vital key to success here. According to Fast Company, personalized messages get 21% higher response rates than messages that are not customized and sent to multiple people. Instead of the standard boilerplate message, try something like this:
A message that includes the receiver’s name, a relevant fact, something you have in common, and your reason for contacting them creates the impression that this message is only written for them. Your receiver will think, “wow, this person really did their research and I’m glad they liked my article”.
2. It's a two-way street
While it’s nice to assume that everyone wants to help you all the time, it’s just not true. People are busy! So what is in it for them? Why should they talk to you?
It doesn’t have to be a material reward, of course — it can be something as simple as the feeling of being flattered. It’s important to remember that it’s not just about you: In the template above, you can see that I am asking them for their advice and complimenting them on their excellent article that inspired me to take action. This opens the door for them to receive your thoughts why that piece is such a great read.
You should always find a reason to bring it back to them: For example, in my last job search, I was able to locate an article that the employee had written and published on LinkedIn and I mentioned this in my InMail. I wrote, “I read your article and I found it so valuable that I tried some of your techniques in my personal life. I'd love to pick your brain on how you came up with some incredible techniques!”
She was flattered by my compliment and also realized she could pick my brain to get more data for her next article.
3. Don’t be pushy
You should never come off as demanding in your message. Take this as an example:
How would you feel if you received this message? Probably a bit offended, I’m guessing. If someone told me they I needed to answer their question, I would probably roll my eyes and delete the message.
4. Keep it short
Lastly, while you may want to write a novel about who you are and why you’re reaching out, the reality is that most people won’t read the whole message. Keep it short and sweet. Say who you are and why you’re reaching out. There’s no need for fluff because the attention span of busy people is far less than a goldfish in our day and age. Do not overwhelm the reader with extraneous details or information that’s not relevant to why you are contacting them today.
The most important thing to remember is that you want to stand out in their Linkedin inbox. Above all, be yourself, personalize your content and be respectful.