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03月13日 51 次浏览

有机农业,中国如何顺应这个国际潮流——采访企业家杨宗强


看着现在的媒体,人很容易就会就陷入被广泛渲染的消极情绪。我们经常看到一些巨大的灾难之后,需要新的规章、更严格的边界或者新的举措去防止事情的发生。

其中全世界范围的食物短缺现象也是造成为什么对未来消极展望的原因。我们也许并不能切实感受到我们每天的生活,但是如果我们把世界看作一个整体,我们会有怎样的视野?有限的资源和迅速增长的中产阶级——仅仅中国就有2.25亿——他们有足够的钱去烧,也对产品质量越来越关注。

我们如何协调者两股对立势力?减少中产阶级人口?不可能。那么发展可持续农业怎么样?可持续农业包括保护环境、卫生和野生动物技术,它直接或间接体现在产品培育中。这是否是未来的发展趋势,嗯?

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为了更加具体的展示,我将向大家介绍最近我做的一项访谈,对方名字是弗雷德,他是一位社会企业家,并且为世界提供希望的源泉,项目的起源设在中国。

你之前的经历是?并且为何现在开展可持续农业空间项目?

我叫杨宗强,来自湖南。我出生在湖南山区,是大山里出来的第一个大学时。我1996年来到上海当英语老师,然后在GSN和莱坊(Knight Frank)担任咨询师。

在2008年金融危机来临的那一年,我厌倦并且恼火拥挤的城市生活和匮乏的高品质食物。然后我辞去工作,回到我的家乡开始从事农业工作。三年之后,我创办了阳光三农计划。

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介绍“阳光三农计划”:具体做什么?

我们创办了小型农田主的合作(农民们只在一小块土地上生产劳作)并且在大型城区中实现他们的彼此 联合。我们希望为他们提供盈利空间,并且形成新的渠道销售产品。

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我们与那些不适用化肥、农药、抗生素和生长激素的农民合作,为山区农民搭建媒体,帮助他们与中国大城市(上海是第一站)相互联系。这个想法起源于我和我的朋友们之前获取高质量食物渠道上的失败经历。我们的战略是,将一个农民家庭生产的产品,提供给制定数量的家庭和企业,在他们之间建立联系关系。

为了检测这个构想,我们在上海的五个家庭与我家乡的一个农民家庭搭建了联系。

对于这个项目,我们开始收到超乎想象的好评,需求原因高于供给,所以我们不得不暂时停止运作和评估“阳光三农计划”项目,来帮助那些农民把产品送到远方的用户手中。

在2015年我们重启了“阳光三农计划”项目。从那时开始我们受邀到TEDx Youth@WISS分享我们的经历,并且最近到哥本哈根到世界食物峰会上发表演说。

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你的终极目标是?你想要获得什么?

我的终极目标是为“阳光三农计划”创建电子平台,帮助中国农民与城市连接,并且帮助农民实践高度可持续农业活动。

广泛来说,我们希望不仅仅服务于方便的平台,我们希望创建一个社区,在农民和城市需求者之间实现相互理解,帮助任何一方都是在项目的解决方案之中。

解决方案是什么?

我认为最终要靠沟通。如果双方(农民和城市居民)可以有效沟通,并且直接建立联系。一种有效沟通的体系,可以作为解决方案,帮助缓解城市的拥挤和一些人们贫穷的生活现状。

同时,可持续农业还关注了食品安全问题。

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谢谢杨宗强!

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可持续农业最大的优点在哪里呢?就在于:它可以使每个人受惠。农村地区生活水平提高,食品质量安全达到前所未有的高水平,并且联系两者之间的中间人可以获益——这是社会企业的一个奇迹。

这也是为什么杨宗强并不是一个人在战斗,在中国还有许多可持续农业机构在发展萌芽。无论如何,如果没有我们的参与,他们不可能实现可持续转变。所以下次去超市的时候,先考虑一下,你买的东西到底来自哪里,是如何生产的?

 


Spotlight: One Person's Solution To a Problem That Affects Us All


As the world's population grows larger, keeping people both fed and healthy is becoming an even more urgent concern. In many places around the world, including China, food safety is a very real issue. Being aware of the problem is one thing—but how do we solve it?

Consider one solution: sustainable farming. Sustainable farming produces food and other products by using healthy, environmentally-friendly techniques. That means no toxic chemical pesticides or practices that degrade natural resources like soil or water.
 

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Benku8 talked to a man who's been involved with sustainable farming for quite some time now. His name is Frank, and he's a social entrepreneur who is providing a source of hope for the world, starting here in China.

What's your background and how did you end up here—in the sustainable farming space?

I'm Fred Young, from Hunan. I was the first university graduate from my distant village community in the Western Hunan mountains. I came to Shanghai in 1996 and worked as an English teacher and then went into consulting for GSN and Knight Frank.

And then the crisis of 2008 hit—I was burned out and fed up with the jostle of city life and the lack of availability of good, quality food. I quit my job and returned to my home village to start the farming work I do today. Three years later, I started the Rainbow of Hope project.

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Tell us about Rainbow of Hope. What do you guys do?

We are creating a cooperative of small plot farmers (farmers who only produce on a micro scale) and connecting them with the big cities. We hope to give them bargaining power, and an effective channel to sell their products.
 

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We work with farmers who do not use chemical fertilizers, pesticides, antibiotics, or growth hormones to create a medium for rural farmers to connect with some of China's biggest cities, starting here in Shanghai. The idea sparked from frustration between me and my friends about the relatively scarce access to good quality food. We devised a strategy; connect one farming family to a designated number of families or businesses and enable them to foster a mutual relationship.

To test out our concept we connected six Shanghai families with a farming family in my home village.

We began receiving an overwhelmingly good response to our project, demand far outstripped supply so we had to temporarily halt operations and reassess Rainbow of Hope—we needed to be able to scale our service to help these farmers reach the broadest range of people possible.

We successfully reopened Rainbow of Hope in 2015. Since then we've been invited to share our experiences at TEDx Youth@WISS and very recently flew to Copenhagen to speak at the World Food Summit.

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What's your ultimate goal? What is it you're looking to achieve?

My ultimate goal is to get an e-platform for Rainbow of Hope set up to enable farmers around China to connect with cities and to help these farmers implement and follow a high level of sustainable farming practices.

Broadly, we want to create more than just convenient connections. Qe want to create a community, a mutual understanding between farmers and city dwellers, that by helping each other they can be a part of the solution.

What's the solution?

I think it comes down to communication. If both sides [farmers and city dwellers] can communicate effectively and directly they can build relationships. An effective communication system will, as a result, help to ease city over crowding and the amount of people in poverty.

And well, sustainable farming takes care of the any food safety issues.

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Thanks for your time Fred!

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What's the biggest advantage of sustainable farming? It's that everyone benefits. Standards of living rise in rural areas, food quality reaches unprecedented levels, and the middle man that connects the two also turns a profit. Such is the wonder of social enterprise.

This is why Fred is not alone in his plight. There are many more sustainable farming entities sprouting throughout China. However, they won't take over and make a sustainable change if we don't help. The next time you're at the supermarket or produce market, take a moment to think about where your food is coming from and how it is produced.

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